With a brand new brand champion as everyone’s favorite grandma, Mimi challenges Gen Z to take advantage of MiO’s hydrating energy to make every day their best day ever. Mimi, an eccentric grandmother, harnesses the power of MiO energy to make the most of a day spent with her granddaughter, Laura. Despite her age, Mimi not only KEEPS UP, but surpasses her, thanks to MiO Energy.

Winner of the Bronze prize at the 2024 One Club Young One’s Awards
Winner at NATAS Student Emmy Awards